Food delivery firm Swiggy has taken over its pick and delivery provider Genie in Bangalore, Hyderabad, and Mumbai, but only for fast deliveries from 7 a.m. to 8 p.m. Swiggy has suspended its service in Mumbai, Bengaluru, and Hyderabad for the next few days due to a shortage of delivery partners.
The company cited the growing demand for food delivery services due to the ongoing IPL and the holiday season as reasons for its decision.
Swiggy Genie is temporarily unavailable in 3 of the 68 cities where it operates. Quick commerce players like Zepto and Instamart have faced driver shortages as gig workers struggling with excessive fuel costs and no pay rises have turned to e-commerce deliveries and bike rides.
“The cricket and holiday season has ended with a flood of requests to meet the needs of every food market and Instamart, forcing us to prioritize these supplies. We want to quickly resume Swiggy Genie in affected cities,” a Swiggy spokesperson stated”.
Through emails, Swiggy Co-Founder and Supr Daily CEO Phani Kishan Addepalli stated, “While we are now an indispensable part of our customers' lives, we unfortunately just need to show a clear path to profitability. Today we find ourselves in a scenario where we spend a lot of time and money on the liquidation of the business enterprise, distracting us from our main desire to organize the business market. At the beginning of the year, it is crucial that we prepare ourselves so that quality leads us to achieve our objectives”.
To combat instances where customers are inundated with so many food orders at one time, Swiggy has partnered with Chennai-based startup Garuda Aerospace to launch grocery/food deliveries via drones at a pilot base in Delhi. NCR and Bengaluru.
The food delivery firm, Swiggy has reassured its employees and Supr Daily customers that an easy transition could be prioritized and that the company has transition and closure plans in place “to make it much less painful for our users and our fellow emblems and sellers”. Swiggy also reportedly said they hoped to quickly resume suspended services in affected cities.