E-commerce company Meesho on Monday broadcast a strategic partnership with Google Cloud to drive its digital transformation journey. Through this collaboration, Meesho expects to make huge profits as it seems to create the AI-first supplier experience, aligned with consumer acquisition techniques, and create a personalized shopping experience for the next billion e-commerce customers in the country.
Meesho will take advantage of Google Cloud's scalable and reliable infrastructure to drive operational efficiency, modernization, and scalability for growth while delivering better performance and satisfaction to its customers. Google Cloud can even enable Meesho to improve its AI (artificial intelligence) and ML (machine learning) capabilities across its entire price chain to improve business operations with better demand forecasting and inventory optimization.
"Meesho partnership with Google Cloud is for faster innovation scale,". “It will further personalize the shopping experience for a population that is approximately 50% new e-commerce consumers,”.
"Through this partnership, we intend to provide dealers and customers with optimized and reliable performance with reduced latency, even at all peak times," said Sanjeev Barnwal, Founder and CTO of Meesho.
"Google Cloud will help Meesho extract insights from data faster, predict future consequences with AI, and create dynamic and memorable shopping experiences," said Bikram Singh Bedi, Managing Director of Google-Cloud India.