HYPD allows influencers and creators to make their own multi-brand store on the platform
The global influencer market, in comparison, is valued to be worth over $100 Bn last year
Globally, more than $800 Mn in venture capital has been invested into the creator economy since October 2020
Creator-owned marketplace startup HYPD has raised $1.5 Mn in seed funding from Better Capital, Sauce VC and others. Influencers Bhuvan Bam, Tanmay Bhat, Ranveer Allahbadia, and Dhvani Bhanushali also invested in the round as angel investors along with CXOs of unicorn companies, according to HYPD.
Bhuvan Bam and Tanmay Bhat are both actors, writers and comedians famous for their content on YouTube. The startup will use the freshly-infused capital towards marketing and development efforts. It claims to have powered a GMV of INR 50 lakh for creators already.
Founded in 2020 by Ashwarya Garg and Akshay Bhatnagar, HYPD was created with the intention of helping content creators make a sustainable source of income. It allows them to create their own multi-brand store on the platform.