How this SaaS analytics startup helps large enterprises make quick decisions on ecommerce platforms



Founded in 2020, Gurugram-based B2B SaaS startup Trailytics helps brands view their product and campaign performance across various ecommerce platforms using its analytics dashboard.

Brands selling on ecommerce platforms need to evaluate key indicators daily to see how their product performs and the related social media advertisements. Software-as-a-Service (SaaS) startup Trailytics is one such startup that helps enterprises with its AI-driven digital commerce platform. Trailytics provides a view of the brand across multiple ecommerce marketplaces, including Amazon, Flipkart, etc., on a single dashboard, for quick review and action, eliminating the manual effort of driving insights. The Gurugram-based startup was founded in October 2020 by a three-member team — Anirudh Varshney (CEO), Ashutosh Shukla (Head of Digital) and Adarsh Pandey (Head of Operations). According to IBEF, the ecommerce industry is expected to reach $350 billion by 2030. And, Trailitycs has opted to disrupt this market. What does the product do? “We automate most of the processes required to run an ecommerce product,” says Anirudh, CEO of Trailytics. When a product is listed, several functionalities and KPIs need to be evaluated daily, including price, discount, reviews, ratings, the competitors, and a game of margins, among others. “Everyone wants to be at the top. We give them a holistic picture of all these parameters, with an overall idea of how the brand is performing among its competition. These strategies give them an edge to get to the top,” says Ashutosh. As a business-to-business (B2B) startup, Trailytics has more than seven clients, including P&G, MTR, VIP Bags, Nivea, Wipro Consumer Care & Lighting, etc., with a few more to be added as the talks are ongoing. Ashutosh says digital marketing KPIs such as click rate, cost-per-click, etc., are also evaluated for ads on social media on these marketplaces. While companies invest heavily in these digital marketing campaigns, manually monitoring several marketplaces can be tedious, time-consuming, and need a huge workforce.

“We have integrated with all marketplaces so you can see all the reports on one platform. It saves you a lot of time, and the reports come consistently, thus eliminating a lot of manual effort,” Ashutosh explains.

In fact, the product aims to solve supply chain pain points, including distribution cycle, time taken, and data inconsistency, by putting a uniform data landscape across all marketplaces, helping organizations understand more about their products in the supply channel. “If an organization is selling on an e-commerce platform, our product provides all the information needed for effective decision-making with very little manual work in less time and know the exact pain point where the product lags,” adds Ashutosh. Stay Up


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