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D2C Brand Kidbea witnessed Blockbuster growth of 4X this festive season

Noida-based Kidswear brand Kidbea has recorded 197% Revenue Growth this festive season, September – October 2022. During the first week of September, the brand launched its festive ethnic collection, which featured a variety of colorful designs and amazing ethnic silhouettes. Kidbea has seen a 157% increase in total orders from regular customers to new customers, according to Swapnil Srivastava, the company's co-founder.

"For us, it has been a very positive surprise ahead of expectations. Increasingly, customers are trying our range of products for their kids and feel more confident and comfortable using them. This has motivated us to continue with our experiments and efforts for the rest of the season," says Kidbea's co-founder Aman Kumar Mahto.

Customers from all over India are making purchases from Kidbea. Reusable cloth diapers with ethnic prints were in high demand during the festive season, which resulted in sales growth of 110%. The world's softest baby romper, made by Kidbea, has witnessed an increase of 87% during this festive season.

As a result of the favorable response from customers all over the country, Kidbea is looking forward to clocking 2 Crores in monthly sales by March 2023 and expanding into the MENA region by then as well - Mohammad Hussain, Co-Founder of Kidbea said.

Based on the brand's current growth, and the festive season's 197% growth, the company expects to close this ongoing financial year with annual revenue of 15 crores and upwards.

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