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“We were just months away from beating Twitter in India in 2022 and could have doubled down on that short-term goal with capital behind us”
Once famed as the desi Twitter-rival, the blogging platform Koo has completely shut down, as the company could not find a new buyer, as per Koo’s co-founder and CEO Apramyea Radhakrishna’s LinkedIn post.
The shutdown could not have been prevented as they were not able to keep the traction and follow-up investments. As per previous reports, Koo was looking for mergers and acquisitions deals as they couldn’t raise any new rounds.
According to Radhakrishna tried to team up with big internet and media companies, but nothing came of it. They wanted to keep their app going, but it costs a lot to run a social media platform, so they had to make the tough choice to shut it down.
“In a world where 80% of the population speaks a language other than English, this is a strong need. We wanted to democratize expression and enable a better way to connect people in their local languages. Most global products are dominated by Americans. We believe that India should have a place at the table,” he added.
In November 2022, Koo raised its last round for $6 Million, which was co-led by Tiger Global and Accel Partners with the participation of Kalaari Capital, 3one4 Capital, and Dream Incubator (DI).
In early 2021, Koo became popular when Twitter clashed with the Indian government. Koo quickly gained attention, like other Indian apps that grew when TikTok was banned. Koo, which works similarly to Twitter, even had a yellow bird logo and used a yellow tick to verify important users. Radhakrishna shared that at its busiest time, Koo had around 2.1 million people using it every day and about 10 million using it each month.
Radhakrishna also expressed “ We were just months away from beating Twitter in India in 2022 and could have doubled down on that short-term goal with capital behind us,”
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