Kidbea is India's first sustainable fashion brand, made exclusively for kids which makes certified organic spill-proof, antibacterial, breathable products. Kidbea is leading and being the favorite choice of new moms these days. In this busy world, every parent wants to be there for their child in every little moment to explore, share, teach, and play all and all to create and capture so many memories together. Just like the first walk and eating ceremony is been recorded, these moments can also be cherished, and to make it more special and convenient Kidbea had organized a competition for little babies, called Kidbea Li'l Champ.
The main motive for organizing this competition was for the parents to get time with their babies, to create special moments which they can remember lifelong, as the days pass very soon and we didn’t realize how fast the baby has grown up in which we want to focus on their tiny steps to remember with more creativity.
Kidbea organized India’s biggest-ever baby contest, Kidbea’s Lil Champ which had prizes worth Rupees 3 Lakhs, in March 2022, among them, there were 5 categories for participation, which were, Cutest Baby, Fancy Dress, Messy Baby, Best Pout, Daddy's Baby.
In the results, Kidbea got 1,85,619 registrations and more than 80,000 entries with cute and amazing videos of babies enjoying themselves with their parents. Among all the participants 5 winners got declared, Myra Singh for Kidbea Cutest, Advik Raj for Messy baby, Nysaa for Kidbea Pout, Kyra Anand for Fancy Dress, and Apoorva for Daddy’s Baby.
The feedback from the parents was the most satisfying thing for the company and their efforts to bring smiles to the customer's faces. Kidbea has also launched their Instagram filter “Kidbea’s Lil champ mega contest”. This was the most memorable and amazing experience for the parents who got more extra time with their babies for a fun activity as well as for the employees.