KIDBEA HELPING INDIA BREAK GENDER-ROLES BY MAKING PARENTING EASY



Kidbea, a sustainable clothing brand exclusively for kids, is what every new family in a modern household needs. With both sets of parents working and trying to have it all, the joy of parenting is lost in how tedious raising a little one can be. Kidbea with its unique spill-proof technology and sustainable fabric is taking some of the load off.

Parenting, traditionally believed to be a feminine role is no longer the case. Millennial families are not bound by traditional gender roles that dictate what part mothers and fathers play in raising their children. Now if one partner is cooking then the other one washes the dishes. In the 21st Century, couples are dividing all their chores 50-50. But the number of chores rises exponentially when the household is blessed with a tiny member.

Babies are as difficult to raise as cute they are. They puke and poop ten times a day which means you are constantly cleaning or washing. But parents that are choosing Kidbea products for their little one have it a little easier. Kidbea clothes have a unique spill-proof technology, which means that any liquid spilled won’t be absorbed by the fabric; which in turn entails that Kidbea clothes don’t need to be washed as often as regular clothes, and when they do require washing it’s a breeze as the stains come off fairly easily. So now mothers or fathers that used to shy away from laundry day aren’t as overwhelmed as they used to be.


“When both parents are committed to working together on common family goals, it sets a great example of teamwork and support that goes a long way in the child’s life. We at Kidbea encourage a relaxed parenting life by offering hassle-free comfortable wear for children” says Shalini Sharma, CEO of Kidbea.



“Remember chores have no gender. Even though we live in a modern world when it comes to household responsibilities, families so often assign tasks in a very old-fashioned way without even realizing it. Women end up being assigned domestic things like washing the dishes and setting the table, while the Men end up with more physical tasks like mowing the lawn or climbing ladders to replace lightbulbs,” says Aman Kumar Mahto, Co-founder of Kidbea.

“As the upcoming generation is trying to break out of this vicious cycle and boys who weren’t raised to look after the household chores want to help out in the best way possible. Kidbea with low maintenance and spill-proof technology is trying to aid these boys to adjust to their new roles as parents” he added further.

Kidbea has already made its mark in the market by becoming the first brand to introduce sustainable fashion with spill-proof technology to kids. It aims in helping households reduce their carbon and water footprint. The clothes are designed on the ethics of sustainability, are non-toxic, and are 100% safe, thus offering soothing comfort owing to its fabric’s hypoallergenic and anti-bacterial nature.

Kidbea is not only shortlisted in Shark Tank India but it is also recognized by ‘Startup India’.