Not every superhero wears a cape or comes with any marvel character. Some of them come with toys and candies and a lot of surprises. Let’s talk practically, since childhood to adulthood your life is stress-free and relaxing because of your father. He generally showed you everything you need to know when exploring "the present reality". By holding your tiny hands to take you to your first apartment, dads are always there to stand behind your back.
This father’s day many brands have initiated innovative campaigns to celebrate and honor all the fathers.
This year, Kidbea has come up with a unique campaign, where they begin by creating banners and trendings hashtags as an announcement that says #kidbeasuperdad. The giveaway has been organized on Instagram. Kidbea has made their own filter (which superhero is your dad) on Instagram for this father’s day giveaway. Including this, they have also come up with a poll where the participants have to mention their best memory with their father and post it while tagging Kidbea. The extra points were mentioned for the people who have already followed Kidbea’s Facebook page of Parents Squad. The results were surprising as the campaign was organized in a shorter duration, the cutest video got selected among all and the winner got the Kidbea Hamper.
Amul’s Father’s day campaign also gives a nostalgic moment to the followers, by creating an Instagram post, The post featured Amul's little girl being held firmly in an upright position by a man. The young girl continued to smile while her father hugged her. The effect should take you on a nostalgic trip. The captions were: “Aaj Daddy ko maska lagana!" They also quoted, Amul topical also mentioned, “Amul toasts go pop”.
They give the campaign title was "Amul Topical: Happy Father's Day".
Customers were quick enough to post their responses in the comments section. One person expressed, "Father ko maska to har waqt lagate hai unki 'so called princess'.
Another called it "amazing". Some of them basically left a lot of emoticons below the picture and many more reactions.
Samsung India declared its special social media contest #UnboxDaddyCool.
To honor Father's Day, Samsung aired a three-day #UnboxDaddyCool social media challenge on their social media platform, including Twitter, Instagram, and Facebook. Members can share fond memories of their dad with @SamsungIndia. The major thing is to review the best moments that had a lasting impact on customers to remember - a single video or photo with their father to submit until June 20. As a tribute to each of the coolest dads, Samsung will also create a video montage of selected entries and share it on the social media platforms on Father's Day. Additionally, three winners will receive Samsung Unbox series smart TVs via a random number generator. The winners will be announced on July 3.
Shoppers Stop has launched its digital campaign #CoolDads this Father's Day. The is inspired by the motivation of millennial fathers and shocks us with an innovative approach. Parenting styles have evolved over time and fathers are also finding ways to evolve with their children to bond more easily with them. They adapt to the latest fads and philosophies, which makes them more tolerant of change. The campaign showcases this light and the liberal side of dads aiming to be the #CoolDads.
These digital ads based on real circumstances, show the moderate and modern attitude that fathers sometimes have in the lives of their children. Whether it's supporting their children when he's called into the principal's office or opening up about the new styles, they're breaking the "strict dad" stereotype. They can be a new friend to hang out with as these are our #CoolDads now.
Kotak Business Banking celebrates this unique relationship on Father's Day and delivered an endearing short film featuring Jugjeet Singh, a businessman, and father of Bollywood icon Ranveer Singh. In this creative short film, Jugjeet opens his heart to how his relationship with Ranveer has grown beautifully over the years. The film shows Ranveer the artist and shows us Ranveer the kid. The film shows how Ranveer values his family and - his family - above all else.
The film focuses on the need for guardians to understand their child's potential and inspire them to maintain their abilities so they can reach new heights.